Recently, Matthew Powell (Managing Director, B2B International) and Conor Wilcock (Director, B2B International) took part in Merkle B2B’s first Tea Break session with LinkedIn alongside Laura Pierce (Head of EMEA Performance Media, DWA) and Tusar Barik (Marketing Lead, Agency & Channel Partnership, LinkedIn). The session was based around recent survey findings from B2B International and LinkedIn around the ‘new point of view’ facing businesses as they start to emerge from the COVID crisis.
As we all know, 2020 has presented new challenges to all of us. COVID has presented businesses and customers with a huge amount of economic uncertainty and change and has drastically changed how we all operate and how companies plan business & marketing strategies.
In this B2B Tea Break session, hear about the impact of COVID, what the new normal looks like and how you can adjust your marketing efforts to suit this new normal and stay agile around this ever changing economic and personal environment.