New product ideas can arise naturally, or they can be forcefully generated. In the latter case, it can be difficult to know where to start. As product development is vital to keeping your product portfolio fresh and maintaining sales, a lot of...
It is often said that segmentation is at the heart of marketing, and we couldn’t agree more. Identifying the different needs of your customers is vital if you want to develop effective marketing strategies and gain competitive advantage. How...
An understanding of market size is vital if a company wants to grow within its current market and expand into new markets. Without this understanding, it makes it difficult to know where your brand stands relative to competitors in your market...
Segmentation is at the heart of marketing. To satisfy the needs of all your customers, you need to understand how their specific needs differ from one another. In B2B markets, there are far fewer behavioural and needs-based segments to work wi...
A recent research paper, ‘Reexamining the Market Share-Customer Satisfaction Relationship’, examined the longitudinal relationship between market share and customer satisfaction of US businesses. Contradictory to popular thought, it found that no...
A recent article in The Marketer highlighted the steps that can be taken when trying to choose a brand name. What emerged was an 11-step process to be conducted in a group brainstorming session or workshop, using idea generation and elimination to ar...
Helping to create a strong company brand is something B2B International helps our clients strive for on a daily basis. By understanding a customers journey and satisfaction levels at each stage helps improve a Net Promoter Score (NPS). The higher an ...
ESOMAR has recently published its latest Global Prices Study, which shows the USA holding on to the No. 1 position, again making it the most expensive country in which to do research. The ten countries which now in 2012 have been found to be the most...
In a special Business Surgery, Carol-Ann Morgan discusses why Greg Smiths letter published in the New York Times (“Why I Am Leaving Goldman Sachs” – NY Times – 14.3.12 ) should serve as a warning shot across the boughs for any company...
Always on the lookout for interesting articles about b2b marketing, we recently came across CeeKue.com, which contains some interesting blog posts. And a great piece to start off the year is, of course, one that considers how B2B marketing will devel...
