It is well-known that b2b markets are inherently different than their b2c counterparts. There are a number of key differences between the two such as smaller client bases and the highly complex nature of b2b decision making units. What may not be cle...
Is there a future for the market research industry? Will Google meet all our needs in 20 years’ time and can we look forward to kissing goodbye, market research companies as we know them? Companies (like B2B International) need to ask themselves wh...
Is your company delivering the ideal customer experience? The success of your company will ultimately depend on how your customers engage with your brand along the customer journey. Most large organisations operate in ways which mean the different fu...
The sheer number of marketing metrics out there is enough to confuse anyone running a business nowadays. For some, the Net Promoter Score (NPS) is the leading marketing metric. Does this mean, however, that the traditional customer satisfaction score...
Typically the number of customers that a business-to-business company deals with can easily be captured on a modest spreadsheet. 90% of business-to-business companies have less than 500 customers. These customers can be regarded as water in the batht...
Many businesses operate on the assumption that their product is “one of many” and that a USP is not a key part of their strategy. We recently conducted a survey amongst 226 B2B marketers in Europe and North America, which revealed a low belief in...
It has fast become a business norm to make customer satisfaction an important focus, where customer satisfaction and NPS are the most widely used metrics to manage customer loyalty. Tied to this, many business managers hold a view that customer satis...
Market research specialist B2B International has consolidated its presence in Germany by choosing Düsseldorf for the launch of its eighth global office. The business-to-business intelligence firm, which was founded in Manchester in 1998, has develop...
Our brains make decisions before we become aware of them. When presented with a range of products, a choice is made seven seconds before consciousness kicks in. So what does this mean for marketers? Consumer packaged goods giant, Procter & Gambl...
Case study: Opportunity assessment Every aspect of an organisation is vulnerable to some kind of threat. Most of us can think of an occasion when work was disrupted by inclement weather or a power outage. Without a back-up plan, business disruptions ...
