The sheer number of marketing metrics out there is enough to confuse anyone running a business nowadays. For some, the Net Promoter Score is the leading marketing metric. Does this mean, however, that the traditional customer satisfaction score is redundant? 4 years ago, the Harvard Business Review published an article looking at one particular question whereby respondents would be asked about the amount of effort required to do business with a certain company. This resulted in the birth of the Customer Effort Score. Another metric often branded about is the Net Value Score – how does this compare to other metrics?
To answer this question, we have put together an interactive infographic looking at each metric in more detail. We hope that by explaining each metric and its value to businesses, it will make it easier to decide which, if any, marketing metric is best suited to your needs.
So, to learn more about the different marketing metrics you could be using, follow the link below to check out the infographic.