In b2b markets, where the products offered by different companies are often very similar, a brand can be a sole differentiator. Developing and communicating a strong brand can give your company a significant competitive advantage. So, how can you measure the strength of a brand and identify potential opportunities to take it further?
Branding research is a hugely powerful tool that many companies fail to take advantage of. Used correctly, it can help the development of an intelligent brand strategy that makes the most out of your strengths and your competitor’s weaknesses.
Want to learn more about the branding research we carry out here at B2B International? Our new video, featuring Nick Hague and Oliver Truman, provides a great introduction to the subject. You can watch it below.