Branding research & consultancy
Building a strong corporate brand is essential for differentiating your offering in a market as competitive and potentially lucrative as China; one in which the value of brands has increased tenfold in recent years and where buyers are becoming more brand savvy by the day.
In most markets within China, the competition is fierce and fast-moving, not to mention fragmented. It is, therefore, crucial to have a detailed picture of the entire marketplace in order to understand key competitors’ characteristics, activities and strategies.
Customer satisfaction surveys
While customer satisfaction surveys in a country as large and fragmented as China present their own unique set of challenges, the fact remains that measuring and tracking levels of satisfaction with Chinese customers can, as elsewhere, help you win and maintain loyal customers for life.
Fierce price competition is a hallmark of China – perhaps more so than any other market. We offer both competitive pricing studies and price optimisation studies, the latter helping you to understand the trade-offs that Chinese customers make when selecting products or services, and which attributes they truly value.
Product development research
Launching new products in less familiar – and, in particular, rapidly evolving – markets, such as China, holds considerable risk. Product development research will help you to pinpoint the richest areas of opportunity and thus show which aspects of product development (including other factors integral to the overall product offering, such as packaging, advertising and pricing) should be prioritised.
China is perhaps one of the most complex, diverse, and certainly one of the largest, markets in the world. Yet there, as elsewhere, the top 20% of customers may generate as much as 80% of profits. It is therefore imperative to segment your market, uncovering the key customer groupings and enabling you to better target those more profitable customers.