B2B International’s market opportunity research provides practical and actionable answers to the most frequent questions faced by businesses looking to expand their market share, including:
To answer these questions, we tailor a B2B opportunities research study for your business with key components, such as:
The output of our market opportunity research is a comprehensive market entry strategy, plus tactical action plan. This output covers the entire marketing mix of product, price, place and promotion and forms the basis of an implementation workshop in which a clear way forward is established.
A worldwide provider of barcoding systems for factories and warehouses was dissatisfied with its market share in three key geographies. The company wanted to know why its market share was so small and what it could do to increase it.
To ensure a full understanding of the market, our team built a program around interviews at every stage of the supply chain, competing manufacturers, distributors, resellers and end customers. The total market size was calculated in three ways and triangulated:
We profiled all key competitors and conducted a full needs assessment of the target audience. This left our client with a full understanding of the size and nature of the opportunity, all within the competitive context. Our client decided to focus on one of the three countries, installing a new sales force with clear targets in that location.