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Marketing & Selling to Chinese Businesses

China Business Review

 The China Business Review, the well-respected magazine of the US-China Business Council, recently published an issue focused on the subject of sales and distribution. B2B International’s Matthew Harrison and Mark Hedley contributed an article on the subject of Marketing and Selling to Chinese Businesses, which covered topics such as:

Entering Chinese Business To Business Markets

The opportunities presented by the Chinese market are becoming increasingly difficult for Western businesses to ignore. Despite the global economic crisis, China’s economy still managed to achieve a GDP growth rate of 8.3% in 2009, and some industries (such as the automotive and pharmaceutical sectors) continued to see double-digit growth throughout the economic downturn.

Anyone For A Bucksstar Coffee?

On his latest trip to China Mark Hedley discusses the impact of the brand names of the western world and how the growing market of copycat products is helping to reinforce these global brands.
On one wet and rainy Sunday afternoon in Beijing last month, I decided to go and try to pick up

New Appointments for B2B International

As B2B International expands its operations around the world, the most recent office opening earlier this year in Shanghai, Director of International Operations Matthew Harrison says: “we are delighted that we’re strengthening our North America and Asia-Pacific teams. As the number of clients grows, so too does the need for more experienced and

B2B International Opens its Doors in Shanghai

B2B International is pleased to announce the opening of its new Shanghai office, complementing its Beijing office which opened in 2006. The company has expanded its China operations to Shanghai to meet the growing demand for business-to-business market research among Chinese and foreign companies with headquarters in this important city.
The Shanghai Expo,

The danger of over-delivering

Taking us on a tour of his opulent Beijing hotel, Matthew Harrison this week explains why segmentation of a target market remains crucial.
I am writing this latest installment to Thursday Night Insight from my hotel in Beijing.  Beijing is a city I know well and I have

Journey Into the Not-So-Unknown

In today’s Thursday Night Insight, Caroline Harrison comes across a great example of why market research pays dividends.
A recent convert to Wikipedia, I was checking out this popular encyclopedia website just the other day. Probably the thing I love most about a half-hour surf on this site is the weird and wonderful

Market Research Proves its Worth

Good news for market researchers everywhere! After a difficult 2009 for many industries around the world, there is some positive news: According to the latest survey of Marketing Executives Networking Group (MENG) members, half as many respondents expect to cut their market research spend this year compared with 2009.
Last year, more

Officially a Rising Star in China!

 Following on from the announcement last week that we had been shortlisted for an award at the Greater China Achievement in International Trade Awards 2010, we are thrilled to announce that, from a total of 14 entrants, B2B International was declared runner-up in the China Rising Star category.
Businesses, organisations and education institutions

A Rising Star in China

 B2B International is delighted to announce that it has been shortlisted in the China Rising Star category at the Greater China Achievement in International Trade awards ceremony, to be held this Friday at The Lowry Theatre, Salford Quays.
Supported by the Northwest Regional Development Agency and UKTI, the awards are being held this

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