We are all familiar with the figures around the cost of acquiring new customers, and, thus, the importance of retaining existing ones; not only in respect of the acquisition costs and energy, but also in the lost marketing that occurs in recommendati...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
We are thrilled to be expanding our team in the UK capital to support our growth ambitions in both the UK and across the globe. As part of this expansion, we have promoted previous Research Director, Tom Percival, to the role of Managing Director in ...
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. The 3 Core Components of Brand Health Tracking I believe tracking your brand can lead to great progress. ...
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Using Spend and Strategic Importance to Distill Complex Buyer Decisions B2B buyer decisions are far more ...
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Understanding Behaviors, Motivations and Intent Is the Missing Piece of the Segmentation Puzzle If you’...
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. The 4 Key Traits of Effective Buyer Segmentation If your target audience is diverse, your marketing shoul...
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. How to Delight and Resonate with Millennial B2B Decision-Makers If you think marketing means promotion, I...
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Successful Marketing Means Focusing on all 4 Ps – Not Just Promotion If you think marketing means promo...
B2B International is excited to announce that Matthew Powell, who previously served as Managing Director of B2B International’s London office, has been promoted to the role of Vice President and Executive Director, North America, and will lead B2B ...
