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Our recent Brand Masters Podcast Series taught us that effective brand marketing is crucial to driving market share growth over the long-term. The series introduced listeners to key B2B brand building principles from some of the world’s leading brand experts.
Now it’s time to hear how these principles are being put into action by those responsible for driving brand growth in their own organizations. In this Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy.
In this episode, Nick Hague is joined by Davion Ford, Global Brand Storyteller at Arcadis. Arcadis are the world’s leading company delivering sustainable design and engineering solutions for natural and built assets. Arcadis employ over 28,000 people and are active in over 70 countries in the world.
Key takeaways from our discussion with Davion include:
- Key challenges faced by B2B organizations in building successful brands
- The role branding plays in modern B2B markets
- How to align 28,000 global employees to one brand & one purpose
- The importance of ESG (Environment, Social & Corporate Governance) and the role it plays at Arcadis
- The role of digital in delivering value to clients
… plus lots of stories to bring the Arcadis story to life! Listen to the podcast below.