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February 2017 / by B2B International

MarketingProfs: How to Develop a Successful Subscription Offering

Subscription services are on the rise with offerings such as wine-of-the-month on the consumer side ...

February 2017 / by B2B International

AMA: Optimism Around 2017 Marketing Budgets

Check out the findings from B2B International’s recent survey of b2b marketing and market research ...

February 2017 / by B2B International

Research-Live: 10 Steps to Successful Ethnography

Ethnographic research can be a valuable tool in b2b studies. Our very own Jennifer Strange ...

February 2017 / by B2B International

Quirks: B2B Mobile Ethnography

The use of smartphones to capture insights in market research is on the rise. This ...

February 2017 / by B2B International

ESOMAR: Market Research Predictions

At the start of 2017, ESOMAR published a series of articles looking at market research ...

January 2017 / by B2B International

RW Connect: The Question-Behaviour Effect and The Net Promoter Score

Asking a question about future behaviour influences the performance of that future behaviour. This is ...

November 2016 / by B2B International

CMO: 4 Ways to Measure the Effectiveness of Your Advertising

Advertising spend is a necessary investment. A record $142.5 billion was spent by top 200 ...

November 2016 / by B2B International

RW Connect – How to Implement a Successful Brand Tracking Programme

Tracking performance and position is crucial to a successful brand strategy. Ian Marshall, Research Manager ...

May 2016 / by B2B International

Research-Live: Using Statistical Research to Understand Your Customers

To compete effectively in today’s crowded marketplace, it is crucial for businesses to have a ...

April 2016 / by B2B International

Customer Experience Magazine Interview With Nick Hague

Our very own Nick Hague was recently interviewed by Customer Experience Magazine after winning Silver ...

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