B2B International

Beyond Knowledge

Home > In the Press

In The Press

January 2017 / by B2B International

RW Connect: The Question-Behaviour Effect and The Net Promoter Score

Asking a question about future behaviour influences the performance of that future behaviour. This is ...

November 2016 / by B2B International

CMO: 4 Ways to Measure the Effectiveness of Your Advertising

Advertising spend is a necessary investment. A record $142.5 billion was spent by top 200 ...

November 2016 / by B2B International

RW Connect – How to Implement a Successful Brand Tracking Programme

Tracking performance and position is crucial to a successful brand strategy. Ian Marshall, Research Manager ...

May 2016 / by B2B International

Research-Live: Using Statistical Research to Understand Your Customers

To compete effectively in today’s crowded marketplace, it is crucial for businesses to have a ...

April 2016 / by B2B International

Customer Experience Magazine Interview With Nick Hague

Our very own Nick Hague was recently interviewed by Customer Experience Magazine after winning Silver ...

April 2016 / by B2B International

MarketingProfs: Six Pillars of Customer Experience Excellence in B2B

Evidence shows excellent customer service is linked to business growth. Customers tend to spend more ...

March 2016 / by B2B International

Marketing Land: How to Successfully Segment Your Audience

In a recent article for Marketing Land on how to segment your audience and tailor ...

March 2016 / by B2B International

eMarketer: Customer Retention and Brand Awareness Are Growing Challenges for B2B Marketers

Recent research by B2B International has revealed that while building market share remains one of ...

March 2016 / by B2B International

AMA: Research Reveals Increase in Branding and CX Challenges

A much greater percentage of B2B marketers say retaining customers and increasing brand awareness is ...

March 2016 / by B2B International

Marketing Week: B2B Brands Putting Greater Focus on Customer Experience

B2B brands are shifting their focus from price-led marketing to a value-led approach that puts ...

Our industry expertise