Prolific North: Nick Hague on Why Emotion is Key in B2B

In this article for Prolific North, Nick Hague explains the importance of emotions in b2b and why ultimately it is this emotional connection that drives b2b brand loyalty. You can read the full article here – https://www.prolificnorth.co.uk/fea ...

Investec: Nick Hague’s Insider Guide to Manchester

In this article for Investec’s The Stand, Nick Hague offers his ‘insider’ guide to Manchester, the city in which he grew up. He gives his top tips on where to stay, shop and eat as well as the best activities in the area. You can ch ...

Quirks: Looking at NPS From a Neuromarketing Perspective

Looking at NPS through the lens of neuromarketing can provide new and valuable insights into customer loyalty to complement the important role NPS already plays in market research. This exciting topic was covered by Ceri-Ann Hughes in a recent articl ...