As consumers we are used to quick, simple and convenient digital experiences from the likes of Amazon and Netflix. Unfortunately, similar experiences in our b2b lives are few and far between.
B2B brands need to embrace digital transformation and begin to redefine how they create and deliver value during the customer experience.
In an article for Customer Experience Magazine, Daniel Mullins looks at the 6 pillars of customer experience and how digital transformation can help brands perform well against each of them. You can read the full article here – https://cxm.co.uk/how-digital-transformation-is-helping-b2b-brands-enhance-customer-experience/