The Guardian: A Guide for Small Businesses on Exporting to China

Recent economic success means that now is the time for small UK businesses to enter China. In response to this, The Guardian have put together a guide on how small businesses can successfully export to China. Drawing on experts from various industrie ...

Customer Experience Report: Most Airline Customer Experience Still Dismal

The results of the recent APEX State of the Air Passenger Experience survey provided useful insights into the needs and expectations of air passengers during the second quarter of 2014. Julia Cupman, director at B2B International, emphasized that air ...

Utility Week: I Am the Customer

“Customers who like you find it hard to say goodbye” For energy suppliers, the need to focus on customer loyalty has intensified. After all, a customer retained is a customer won; it’s much harder for a company to maintain growth if it is losin ...

Fresh Business Thinking: The Three Pillars of True Customer Loyalty

A customer retained is a customer won. Every customer that doesn’t switch to a rival is one fewer that you have to go and win back, so building a loyal customer base is an essential part of growing a business. A truly loyal customer is one that rec ...

B2B Pr Blog: How to Get Information for next to Nothing

Companies often spend a lot of money paying for primary research. This maybe because they’re not sure how to locate the information themselves. Or, it may be because they don’t realise that small tweaks to information that isn’t quite right sha ...

Paul Hague in Real Business: 8 Painless Ways to Generate New Product Ideas

“New” is one of the most powerful words in the marketing vocabulary and every company needs a significant number of new products in its line in order to stay relevant and make the most out of changing consumer behaviour. The difficult part howeve ...