Home > Archive by category "Net Promoter"

Net Promoter

Love Of Loyalty

Helping to create a strong company brand is something B2B International helps our clients strive for on a daily basis. By understanding a customers journey and satisfaction levels at each stage helps improve a Net Promoter Score (NPS).
The higher an NPS score the greater the number of Brand advocates. These advocates have a

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
In less than 10 years, the NPS or Net Promoter Score has become familiar jargon in business boardrooms. It is a single metric, a golf handicap score, that leaders can easily understand and which they can use to ruthlessly

Customer satisfaction – is there an ultimate question?

Following on from blog article – Keep it short, keep it focused we felt it appropriate to continue the discussion around keeping things simple when asking customer satisfaction questions.  This article puts forward the argument that there is no such thing as the ‘ultimate question’.   
With

Our Industry Expertise

Testimonials

They were quick and efficient, and grasped the complexities of the subject matter and the political dimensions. The information received was detailed yet clearly presented in a logical format.

Manchester Metropolitan University

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

Akzo Nobel