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Net Promoter

Which Marketing Metric Should You Be Using?

The sheer number of marketing metrics out there is enough to confuse

Love Of Loyalty

Helping to create a strong company brand is something B2B International helps our clients strive

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
In less

Customer satisfaction – is there an ultimate question?

Following on from blog article – Keep it short, keep it focused

Our industry expertise

The information provided by the B2B research was both insightful and thought provoking and the staff involved were excellent.

Drake Lane Associates

The clarity of the presentations is excellent and the data mining available to the team through the IMPSAT tool is highly rated.

Heathrow Airport Holdings Limited