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Net Promoter

Love Of Loyalty

Helping to create a strong company brand is something B2B International helps our clients strive for on a daily basis. By understanding a customers journey and satisfaction levels at each stage helps improve a Net Promoter Score (NPS).
The higher an NPS score the greater the number of Brand advocates. These advocates have a

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
In less than 10 years, the NPS or Net Promoter Score has become familiar jargon in business boardrooms. It is a single metric, a golf handicap score, that leaders can easily understand and which they can use to ruthlessly

Customer satisfaction – is there an ultimate question?

Following on from blog article – Keep it short, keep it focused we felt it appropriate to continue the discussion around keeping things simple when asking customer satisfaction questions.  This article puts forward the argument that there is no such thing as the ‘ultimate question’.   
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The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

Henkel

I can honestly say that I thought the quality of the research and the scope of the final presentation was excellent and much better than any other study we have commissioned.

Packaging Automation