An understanding of market size is vital if a company wants to grow within its current market and expand into new markets. Without this understanding, it makes it difficult to know where your brand stands relative to competitors in your market, and whether there is potential in the market for increasing sales and
Developing effective strategies is becoming increasingly more difficult. Tough financial conditions and intensifying market competition has led to businesses seeking new, powerful strategies in order to counter these difficult market forces. But how does a business go about developing effective strategies?
McKinsey, in a recent article, highlighted five central building blocks of strategy; diagnose, forecast,
We’ve reached the halfway point of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can get the most out of your market intelligence! To read yesterday’s top tip, click here: Top Tip 4.
Top Tip 5: Getting the most from your
Small companies, namely those employing fewer than 50 people, account for over 99% of all businesses in any country. They are run by people who know their trade. Most of them have been in existence for more than 10 years compared to the job hoppers in large companies who switch positions like musical
Julia Cupman this week discusses how to drive excellence in companies.
I am always intrigued by what people think drives excellence in companies. The common thread in everything that we are asked to do in our search for market intelligence is to find the nuggets and insights that show how
B2B International is pleased to announce the dates of its upcoming training courses in Shanghai: On Thursday, 22 September 2011, we will be running a Market With Intelligence course, and on Friday, 23 September 2011, we will host a course on Value-Based Marketing.
As with all our courses, these full-day, hands-on training workshops
STEP 2: CHOOSE YOUR BATTLEGROUND
Desk research can be very fruitful. However, it has its limits and it may only provide part of the information sought in a project. Where a mix of desk and primary research is used it therefore means that more expensive primary research techniques are
In this first part of Nick Hague’s latest dive in to a world of knowledge, he comes to the surface with three steps towards powerful market intelligence.
KNOWLEDGE IS POWER!
Take a minute to think what it would be like if you had just a handful of customers and you intimately knew
From visionary entrepreneurs to Fortune 500 CEOs, MeetTheBoss TV interviews focus on the business challenges that matter today, clearly explaining the solutions, competitive strategies, people, and thinking around them.
All this week, B2B International is sponsoring the latest thoughts from business leaders around the world:
Vinton Cerf, VP and Chief Internet Evangelist, Google
The Chartered Institute of Marketing’s latest Marketing Trends survey shows hints of increasing business confidence among UK marketers.
While 72% of the 1,223 marketers surveyed still do not think that the UK will completely pull out of recession by the end of this year, the number of respondents believing the