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B2B Marketing

B2B Decision Making Units: Who to Target and Which Needs to Focus On

There are two key topics in b2b decision making – who to

Video: Understanding the B2B Decision Making Unit

It is well-known that b2b markets are inherently different than their b2c counterparts. There are

Business-to-business markets and the parable of the bath tub

Typically the number of customers that a business-to-business company deals with can easily be captured

Any ‘Boring’ B2B Product Can Find Its USP

Many businesses operate on the assumption that their product is “one of many” and that

Understanding the Purchasing Decision

A man goes into a bar and orders a double whisky. He doesn’t ask the

10 Ways to Market and Sell Your Offer on Value Rather Than Price

 
Over the last 10 years, competition in most markets has been increasing and

Sales Versus Marketing: Poles Apart

 
Sales versus marketing. It is not uncommon in business for the two disciplines

B2B Marketing Has Changed: It’s All About Digital

Yesterday marked the 25th anniversary of the World Wide Web. So, today, we thought

How Effective Is Social Media in B2B Markets?

Over 90% of businesses are believed nowadays to use social media as a marketing tool

Gamification and Its Role in B2B Markets

Gamification is the process of turning an activity into a game to encourage engagement. It

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We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

Air Products

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

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