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B2B Marketing

Boost Your Brand’s Awareness by Focusing on Social Media

Here at B2B International, we love to keep up with the very

ESOMAR B2B Forum 2014

Will you be in Atlanta, Georgia, tomorrow for ESOMAR’s first B2B Research

B2B Video Marketing: Why Your Company Should Embrace It

Like social media marketing, video marketing can be a hugely powerful tool

B2B Social Media Marketing: Use It or Lose Out

B2B social media marketing is a powerful but often underused and misunderstood

B2B Decision Making Units: Who to Target and Which Needs to Focus On

There are two key topics in b2b decision making – who to

Video: Understanding the B2B Decision Making Unit

It is well-known that b2b markets are inherently different than their b2c counterparts. There are

Business-to-business markets and the parable of the bath tub

Typically the number of customers that a business-to-business company deals with can easily be captured

Any ‘Boring’ B2B Product Can Find Its USP

Many businesses operate on the assumption that their product is “one of many” and that

Understanding the Purchasing Decision

A man goes into a bar and orders a double whisky. He doesn’t ask the

10 Ways to Market and Sell Your Offer on Value Rather Than Price

 
Over the last 10 years, competition in most markets has been increasing and

Our industry expertise

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BJL

I was impressed by B2B International's outstanding abilty to execute on a compressed timeline as well as their abilty to analyze and communicate extensive data in a concise and meaningful way.

Tufts University