Home > Archive by category "B2B Marketing"

B2B Marketing

Winning B2B Marketing Strategies: A Conference

This Thursday will see the hosting of The B2B Marketing Conference –

Boost Your Brand’s Awareness by Focusing on Social Media

Here at B2B International, we love to keep up with the very

ESOMAR B2B Forum 2014

Will you be in Atlanta, Georgia, tomorrow for ESOMAR’s first B2B Research

B2B Video Marketing: Why Your Company Should Embrace It

Like social media marketing, video marketing can be a hugely powerful tool

B2B Social Media Marketing: Use It or Lose Out

B2B social media marketing is a powerful but often underused and misunderstood

B2B Decision Making Units: Who to Target and Which Needs to Focus On

There are two key topics in b2b decision making – who to

Video: Understanding the B2B Decision Making Unit

It is well-known that b2b markets are inherently different than their b2c counterparts. There are

Business-to-business markets and the parable of the bath tub

Typically the number of customers that a business-to-business company deals with can easily be captured

Any ‘Boring’ B2B Product Can Find Its USP

Many businesses operate on the assumption that their product is “one of many” and that

Understanding the Purchasing Decision

A man goes into a bar and orders a double whisky. He doesn’t ask the

Our industry expertise

They were quick and efficient, and grasped the complexities of the subject matter and the political dimensions. The information received was detailed yet clearly presented in a logical format.

Manchester Metropolitan University

B2B International showed their customer satisfaction expertise in helping us identify and make improvements across our business.

Artex