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B2B Marketing

Business-to-business markets and the parable of the bath tub

Typically the number of customers that a business-to-business company deals with can easily be captured

Any ‘Boring’ B2B Product Can Find Its USP

Many businesses operate on the assumption that their product is “one of many” and that

Understanding the Purchasing Decision

A man goes into a bar and orders a double whisky. He doesn’t ask the

10 Ways to Market and Sell Your Offer on Value Rather Than Price

 
Over the last 10 years, competition in most markets has been increasing and

Sales Versus Marketing: Poles Apart

 
Sales versus marketing. It is not uncommon in business for the two disciplines

B2B Marketing Has Changed: It’s All About Digital

Yesterday marked the 25th anniversary of the World Wide Web. So, today, we thought

How Effective Is Social Media in B2B Markets?

Over 90% of businesses are believed nowadays to use social media as a marketing tool

Gamification and Its Role in B2B Markets

Gamification is the process of turning an activity into a game to encourage engagement. It

10 Top Tips for B2B Marketing Success, in one handy presentation!

2014 will no doubt be a big year for b2b marketers. We hope our latest

Top Tip 10: Dealing with shorter attention spans

It’s day ten of our ’10 Top Tips For B2B Marketers To Make 2014

Our industry expertise

I was impressed by B2B International's outstanding abilty to execute on a compressed timeline as well as their abilty to analyze and communicate extensive data in a concise and meaningful way.

Tufts University

Generating highly relevant and actionable customer and market insights, the B2B International research models align well with our business needs and provide foundational support for our long-term strategic planning.

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