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B2B Marketing

Branding Research: The Big B2B Differentiator

In b2b markets, where the products offered by different companies are often very similar, a

B2B Mobile Marketing: Has Your B2B Brand Gone Mobile?

B2b markets have gone mobile. It is no longer enough to focus

How to Use SMS Text Surveys in Event-Based Research

Delivering a great customer experience in business-to-business markets is getting more and

Winning B2B Marketing Strategies: A Conference

This Thursday will see the hosting of The B2B Marketing Conference –

Boost Your Brand’s Awareness by Focusing on Social Media

Here at B2B International, we love to keep up with the very

ESOMAR B2B Forum 2014

Will you be in Atlanta, Georgia, tomorrow for ESOMAR’s first B2B Research

B2B Video Marketing: Why Your Company Should Embrace It

Like social media marketing, video marketing can be a hugely powerful tool

B2B Social Media Marketing: Use It or Lose Out

B2B social media marketing is a powerful but often underused and misunderstood

B2B Decision Making Units: Who to Target and Which Needs to Focus On

There are two key topics in b2b decision making – who to

Video: Understanding the B2B Decision Making Unit

It is well-known that b2b markets are inherently different than their b2c counterparts. There are

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