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B2B Blog entry
The Future of B2B Experiences Podcast Series #1: Sylvain Panzani, Merkle
...to a truly insightful discussion… Key Discussion Points Include: Market pressure points in the technology sector Key marketing challenges including the need for brand rationalization Current and future trends in......
B2B Blog entry
The 4 Steps of Emotional Engagement
Emotions play a major role in B2B decision-making. The more engaged a customer is with a brand, the greater emotional attachment there is to the brand. And in the......
B2B Blog entry
The Future of B2B Experiences Podcast Series #2: Tejal Patel, Cisco
...experience of how b2b marketing within the digital space has evolved makes for an insightful episode… Key Discussion Points Include: The importance of emotional engagement in B2B Integrated experiences in......
B2B Blog entry
How Market Research Can Help B2B Brands Tackle Key Business Challenges During a Recession
...capitalize on and some businesses will look to develop revenue streams in new markets to offset the impact of contraction in the economy but identifying and assessing these is not......
B2B Blog entry
The Future of B2B Experiences Podcast Series #3: Benoit Soucaret, Merkle
...In this third episode, Nick Hague; host of the B2B Insights Podcast, is joined by Benoit Soucaret; CXO at Merkle. Benoit is a true expert when it comes to creating......
B2B Blog entry
The Future of B2B Experiences Podcast Series #4: Phil Clayton, Meta
...superior experiences to drive brand awareness, increase customer loyalty, and keep internal employees satisfied. This brand-new podcast series explores how technology powers these experiences in B2B both now and in......
B2B Blog entry
The Future of B2B Experiences Podcast Series: Catch up on Episodes 1-4
...really does lend itself to a truly insightful discussion… #2: Tejal Patel, Cisco In this second episode, Nick Hague; host of B2B Insights Podcast, is joined by Tejal Patel;......
New Research Reveals How Business Decision-Makers Are Feeling Ahead of an Uncertain 2023
...looking at their confidence in the UK economy, their biggest concerns affecting businesses, and how concerned they are with socio-political topics. [Click image to enlarge] Interested in learning more? dentsu’s......