The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top.
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The B2B landscape is ever changing and super dynamic, rich in opportunities but not without its challenges. One challenge the sector has faced in recent years is that of rising expectations of today’s B2B buyer. As a result, businesses have had to adapt, providing superior experiences to drive brand awareness, increase customer loyalty, and keep internal employees satisfied.
This brand-new podcast series explores how technology powers these experiences in B2B both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena. The series is designed to inspire those who are wanting to continue to invest in their digital strategy, both along the buyer journey and also within the workplace, as well as provide food for thought as to what the future of B2B experiences looks like and how they will need to evolve in order to be a winning B2B brand.
To kick off the series, our Vice President in North America, Matthew Powell, is joined by Sylvain Panzani, Executive Vice President of High Tech at Merkle. Sylvain brings a wealth of experience to this podcast, having worked as a Strategy Consultant and a Marketer both on the agency and client side. Working in the High Tech vertical, he has first hand knowledge of the challenges and opportunities tech organizations face not only creating digital experiences for clients, but also internally and across the sector. This experience really does lend itself to a truly insightful discussion…
Key Discussion Points Include:
- Market pressure points in the technology sector
- Key marketing challenges including the need for brand rationalization
- Current and future trends in B2B marketing
- Rising expectations of the B2B buyer and what this means for creating meaningful experiences
- What CMOs need to do in order to win in a competitive market
- The importance of continuing to build an alignment between marketing and sales…
… plus lots more. Listen to the podcast in full below.