B2B Blog entry
3 Top Tips for Getting Questionnaire Wording Right
...Insight in Qualitative Research Big Qual: What It Is and Why It Matters for B2B Research What Is Discourse Analysis & How Is It Used in B2B Research? The Why......
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B2B Blog entry
Why You Should Think Twice Before Updating Survey Questions in Tracking Studies
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9 Trends That Will Shape B2B Brands in 2026
...AI discoverability – will become a critical discipline for brand teams. If AI systems cannot clearly interpret a brand, they are less likely to recommend it. This matters more than......
B2B Blog entry
5 Market Research Predictions for 2026: Why the “Human + Tech” Era Matters More Than Ever
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B2B Blog entry
B2B Insights Podcast #69: How Brand Research Drives Smarter B2B Acquisitions
...welcome to the B2B Insights Podcast. I’m Simi Dhawan, Senior Client Partnerships Director at B2B International. Today I’m joined by Trevor Glue, Marketing Director at Ricardo, to discuss a challenge......
B2B Blog entry
How Brands Grow Still Holds – But B2B Brand Growth in 2026 Needs New Execution
...Grow remains a strong foundation for understanding brand growth. The challenge for B2B marketers in 2026 is not learning the theory, but executing it well in a more complex, AI......
GEO and LLMs: The New Reality of B2B Brand Visibility
...AI ready infrastructure is now basic hygiene If models can’t reliably interpret your content, you effectively disappear – even if your thinking is strong. Leadership implication: Interpretability is the new......
B2B Blog entry
AI Is No Longer a Differentiator: 3 Takeaways from Quirk’s London
...just the output speed Invest just as much in interpretation as you do in tooling The future isn’t AI vs humans – it’s AI for efficiency + humans for meaning.......
Making Sense of B2B Sample Sizes
...the What: The Ultimate Guide to Qualitative Research in B2B Big Qual: What It Is and Why It Matters for B2B Research B2B Research Methods Explained: CATI, CAWI-I, CAWI-M &......
Pricing: The Most Overlooked Growth Lever in the Marketing Mix
...story is unclear It is where money is most often left on the table – under-pricing remains a common issue In practice, pricing mistakes tend to show up in four......