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B2B Insights Podcast: A Practical Guide to Delivering Exceptional B2B CX
...the top. Subscribe today for your dose of exclusive insights from the B2B market experts. In this one-off special of the B2B Insights Podcast, B2B International’s Head of Growth,......
B2B Insights Podcast: How To Build B2B Technology Brands That Shine
...the information sources customers use the most Why brand building is a long-term investment… …plus lots more! Listen to the podcast episode in full below. To dig deeper into the......
Building Value-Driven Brand Experiences Podcast Series #1: Richard Shotton
...purchase stage Examples of behavioral science in action, including within the subtitle of Richard’s new book, The Illusion of Choice How to apply biases such as ‘Make It Easy’, ‘Make......
Building Value-Driven Brand Experiences Podcast Series #2: Jon Lombardo
...academics in the pursuit of uncovering contrarian insights to help B2B marketers gain a competitive edge. Key discussion points include: Why maximizing reach is more impactful than maximizing frequency when......
Building Value-Driven Brand Experiences Podcast Series #3: Byron Sharp
...Hague is joined by Byron Sharp, Professor of Marketing Science and Director at the Ehrenberg-Bass Institute, the world’s largest center for research into marketing. Byron is considered one of the......
Building Value-Driven Brand Experiences Podcast Series #4: Oliver Truman & Simi Dhawan
...2023 B2B Superpowers Index is the largest global B2B tracker of its kind. In this episode, Oliver and Simi explore the key insights from the latest wave of the research......
Best Practices For Implementing Segmentations
...our clients in the engineering space asked the killer questions from the typing tool of each potential customer via a mini survey. When the prospect submitted an inquiry through our......