The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top.
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The B2B landscape is ever changing and super dynamic, rich in opportunities but not without its challenges. One challenge the sector has faced in recent years is that of rising expectations of today’s B2B buyer. As a result, businesses have had to adapt, providing superior experiences to drive brand awareness, increase customer loyalty, and keep internal employees satisfied.
This brand-new podcast series explores how technology powers these experiences in B2B both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena. The series is designed to inspire those who are wanting to continue to invest in their digital strategy, both along the buyer journey and also within the workplace, as well as provide food for thought as to what the future of B2B experiences looks like and how they will need to evolve in order to be a winning B2B brand.
#1: Sylvain Panzani, Merkle
To kick off the series, our Vice President in North America, Matthew Powell, is joined by Sylvain Panzani, Executive Vice President of High Tech at Merkle. Sylvain brings a wealth of experience to this podcast, having worked as a Strategy Consultant and a Marketer both on the agency and client side. Working in the High Tech vertical, he has first hand knowledge of the challenges and opportunities tech organizations face not only creating digital experiences for clients, but also internally and across the sector. This experience really does lend itself to a truly insightful discussion…
#2: Tejal Patel, Cisco
In this second episode, Nick Hague; host of B2B Insights Podcast, is joined by Tejal Patel; Senior Director of Global Digital Media at Cisco. Tejal brings with her a wealth of experience in digital marketing having worked across diverse sectors for world renowned brands including Microsoft, Nokia, Santander and now Cisco. This podcast episode focuses on the future of work, as well as how digital marketing helps brands to get noticed in a very noisy world. With Tejal’s career starting during the early days of the internet, her knowledge and experience of how b2b marketing within the digital space has evolved makes for an insightful episode…
#3: Benoit Soucaret, Merkle
In this third episode, Nick Hague; host of the B2B Insights Podcast, is joined by Benoit Soucaret; CXO at Merkle. Benoit is a true expert when it comes to creating user experiences, customer experiences and brand experiences that drive positive transformation for Merkle’s clients. In this podcast episode, Benoit discusses how to create insight-driven, customer-centric experiences to bridge the gap between the expectations of B2B buyers throughout the purchase journey and the experiences that suppliers are providing.
#4: Phil Clayton, Meta
In this fourth episode, Nick Hague, host of the B2B Insights Podcast, welcomes back Phil Clayton, Client Partner at Meta, who first debuted on the B2B Insights Podcast in April 2022. In this episode, Phil discusses what the Metaverse means for businesses today, what the immediate and long-term opportunities are and what the future of work looks like and the role the Metaverse is expected to play.