...really does lend itself to a truly insightful discussion… #2: Tejal Patel, Cisco In this second episode, Nick Hague; host of B2B Insights Podcast, is joined by Tejal Patel;......
...looking at their confidence in the UK economy, their biggest concerns affecting businesses, and how concerned they are with socio-political topics. [Click image to enlarge] Interested in learning more? dentsu’s......
We recently ran a comprehensive survey with our parent company dentsu to understand consumer sentiment in the UK. The insights from this survey were also distilled to understand how business......
...and identifying what needs to be improved. The final 3 steps are more strategic, i.e., designing and implementing the ideal ‘future state’ of the customer experience. Introspect The fourth......
...businesses. To view the interactive PDF in full-screen mode, click here to open in a new window. Readers of this article also viewed: Brand Measurement and Benchmarking: Laying......
...makes a “great” brand within an industry can change as market perceptions shift. Without a multi-faceted approach to measuring performance, it is hard for businesses to know if their focus......
...View Infographic Deep dive into key issues Having gained a comprehensive understanding of the customer journey, it is likely that you will have identified further issues to explore. This......
B2B marketing is an exciting place to be in 2023. Rising expectations, advances in technology and shifts in the decision-making unit mean a B2B marketer’s job is now more complex,......
