B2B International is the world’s leading specialist business to business market research consultancy. Over the last two decades it has carried out 3000 projects covering all industry verticals. It has offices in the UK, Düsseldorf, New York and Beijing. The experiences gained are shared in Masterclasses run by senior consultants at B2B International.
Understand the different sources of internal and external knowledge
Using market intelligence to build your organisation
Overview & introduction
The use of market research in building businesses
Using market research to segment markets
Using market research to improve a brand position
Using market research to improve customer satisfaction and loyalty
Using market research to achieve optimum pricing
Using market research to enter a new market
Using market research for launching new products
The lead trainer on all the Masterclasses will be Paul Hague. Paul is the founder of B2B International and an expert on business to business marketing and market research. He is a Fellow of The Market Research Society, and the author of books on industrial branding, questionnaire design, presentation skills, and sampling and statistics. He has managed more than 2000 market research projects in his career. He is an expert trainer bringing the subject to life with case studies and examples.
Paul will be joined in some of the sessions by colleagues who are experts in specific subjects.
The Masterclasses will be held in a dedicated training room at B2B International’s head office in Bramhall, a suburb of greater Manchester.
The “fundamentals” masterclass is aimed at people in market research departments, market research agencies or people in marketing functions who need an understanding of the market research process.
The “specialist skills” masterclass is aimed at people who have a good understanding of market research and want to learn more about specific research tools. This will include customer insight managers and marketing managers within business to business organisations.
The “business to business marketing” masterclass is aimed at all marketing managers, directors and VPs.
B2B International’s offices are 20 minutes from Manchester airport which connects with major cities throughout the world. London is two hours by train. A range of accommodation can be recommended from gastronomic indulgences in Cheshire through to the lively centre of Manchester.
Masterclass on the fundamentals of market research: 11th & 12th April 2017
Masterclass on business to business marketing: 9th & 10th May 2017
Masterclass on specialist market research skills: 23rd & 24th May 2017
The fee for each two day Masterclass is £850 (early bird discount – £750 if booked by 28th February 2017).
If two people attend a Masterclass from the same company, the fee for the second person is half price – £425 (or £375 if booked by 28th February.