Evidence shows excellent customer service is linked to business growth. Customers tend to spend more and recommend the brand to others after a positive customer experience. However, many b2b companies struggle to deliver excellent customer experience.
In this article, director Julia Cupman outlines the six pillars of b2b customer experience excellence. Companies who perform well against each pillar are much more likely to be truly customer-centric, and as a result deliver excellent customer experience.
To learn more about the six pillars, click here to read the full article.