Quirks: Looking at NPS From a Neuromarketing Perspective

Looking at NPS through the lens of neuromarketing can provide new and valuable insights into customer loyalty to complement the important role NPS already plays in market research. This exciting topic was covered by Ceri-Ann Hughes in a recent articl ...

BDaily News: B2B International Report Strong Growth for 2017

B2B International has seen revenues climb 28% to £10.9m in 2017, with rapid growth across the UK, Europe and the US. Business news site BDaily picked up on the strong financial performance by reporting on the results here. The news was also reported ...

AMA: 5 Biggest Barriers to Growth

In our latest survey of large businesses serving b2b markets, marketers revealed the five biggest barriers holding them back in their pursuit of growth. These findings make essential reading for marketers looking to shape their own growth strategies ...

Quirk’s: The Importance of Storytelling in Research

Nik Werk looks at the differences between storytelling and 4 other levels of data analysis, arguing that engaging and memorable data presentation is a key skill for today’s researchers. The full article was published by Quirk’s Magazine a ...