AMA: Optimism Around 2017 Marketing Budgets

Check out the findings from B2B International’s recent survey of b2b marketing and market research professionals in large businesses across Europe and North America by clicking here. ...

Quirks: B2B Mobile Ethnography

The use of smartphones to capture insights in market research is on the rise. This piece by our very own Caroline Stovold explores how to make mobile ethnography work in b2b research and the insights that can be gained. Read the article by clicking h ...

ESOMAR: Market Research Predictions

At the start of 2017, ESOMAR published a series of articles looking at market research predictions for the year ahead. Each contains contributions from various industry experts including B2B International. Click the links below to take a look. https: ...

CMO: 4 Ways to Measure the Effectiveness of Your Advertising

Advertising spend is a necessary investment. A record $142.5 billion was spent by top 200 advertisers in the US last year. The problem for many businesses is return on investment. They either don’t know what it is, or it’s disappointingly low. Me ...