Customer Experience Magazine: Why Focusing on CX Leads to Long-Term Growth

In this latest article for Customer Experience Magazine, Nick Hague explores why customer experience is critical to growth and explains why delivering great CX is all about emotions. Check out the full post here – https://cxm.co.uk/how-a-focus- ...

Prolific North: Nick Hague on Why Emotion is Key in B2B

In this article for Prolific North, Nick Hague explains the importance of emotions in b2b and why ultimately it is this emotional connection that drives b2b brand loyalty. You can read the full article here – https://www.prolificnorth.co.uk/fea ...

Research-Live: B2B International Appoints Silvia Leiva as New APAC Director

Read more about the appointment of Silvia Leiva, B2B International’s new APAC Regional Insights and Business Growth Director, based in our Singapore office. https://www.research-live.com/article/news/b2b-international-appoints-apac-director/id/ ...

Investec: Nick Hague’s Insider Guide to Manchester

In this article for Investec’s The Stand, Nick Hague offers his ‘insider’ guide to Manchester, the city in which he grew up. He gives his top tips on where to stay, shop and eat as well as the best activities in the area. You can ch ...

B2B Marketing: Why B2B Companies Are Falling Behind When It Comes to Customer Loyalty

In this B2B Marketing article, Nick Hague explains why b2b businesses seem to be falling behind when it comes to the longevity of customer relationships. Read the full article here. ...

B2B Marketing: Why Market Research Plays a Vital Role in Creating Successful Marketing Campaigns

In this article for the B2B Marketing Agencies Benchmarking Report 2019, Nick Hague explores why market research is crucial to creating marketing campaigns that resonate with customers on an emotional level. To read the full article, download the rep ...

B2B Marketing: Nick Hague Reveals the Rationale Behind the gyro Acquisition

Following gyro’s acquisition of B2B International, Head of Growth Nick Hague explains the rationale behind the move in this article by B2B Marketing. To read the full article, please click here – https://www.b2bmarketing.net/en-gb/resourc ...

The Drum: B2B International Becomes Part of gyro Following Dentsu Aegis Network Acquisition

Dentsu Aegis Network has acquired B2B International. The world’s leading b2b market research agency will now become part of gyro, the world’s first full-service global agency dedicated exclusively to b2b marketing, creating the world̵ ...

Customer Experience Magazine: Improving B2B CX with Digital Transformation

As consumers we are used to quick, simple and convenient digital experiences from the likes of Amazon and Netflix. Unfortunately, similar experiences in our b2b lives are few and far between. B2B brands need to embrace digital transformation and begi ...

Quirks: Looking at NPS From a Neuromarketing Perspective

Looking at NPS through the lens of neuromarketing can provide new and valuable insights into customer loyalty to complement the important role NPS already plays in market research. This exciting topic was covered by Ceri-Ann Hughes in a recent articl ...