73% of millennials in the workforce are now involved in either influencing or making buying decisions for their companies. B2B brands need to sit up and take notice – this new wave of millennials in the workforce have a much greater demand for digi...
Webinar Overview Join B2B International and Isobar as we discuss the importance of digital transformation to B2B organizations, why there has never been a better time for it to be a key business strategy, what opportunities are available and how you ...
The disruption caused by COVID-19 on b2b businesses across the world has forced significant changes to marketing strategies and accelerated digital transformation. A new report by eMarketer, featuring the latest data from B2B International’s pandem...
The B2B Insights Podcast was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Subscribe today for your monthly dose of exclusiv...
As businesses begin formulating return to office strategies, how concerned are they about current productivity levels? And what downsides and potential upsides have they seen since making the shift to remote working? In this latest article we find th...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
INSIGHTS INSIDE: Our new “podcast on lockdown” series, focusing on how businesses just like yours have adapted during this pandemic. In these times of uncertainty, we have created a new podcast series to help you understand how busi...
As many economies emerge from the most restrictive periods of lockdown, thoughts are steadily turning to “what’s next?”. In this latest blog from our COVID-19 tracker series, we’ll review the priorities of businesses on their road to recovery...
INSIGHTS INSIDE: Our new “podcast on lockdown” series, focusing on how businesses just like yours have adapted during this pandemic. In these times of uncertainty, we have created a new podcast series to help you understand how busi...
In this week’s review of findings from our COVID-19 tracker, we explore business sentiment and the emotional impact of the crisis. A number of surprises emerge… Fear. Distress. Anguish about loved ones, angst about our employment, a...
