The Marketing Strategy of the Future

Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds.


The Marketing Strategy of the Future


The marketing strategy of the future


What does the marketing strategy of the future look like?

B2B’s top 3 marketing trends from 2020 give us an insight:

  1. Customer experience and innovation are still key. Both remained top priorities from 2019. Focus on your customer’s journey and serve them a quality product.

  2. Purpose-driven marketing is more important as customers look for brands that align with their values. How can you service your customer’s emotional needs as well as their physical ones?

  3. Segmenting existing markets is less valuable than generating demand in new ones. Companies focusing on new opportunities are coming out ahead.

Customer needs are changing. They don’t want another generic marketing campaign.

Winning brands are mission-driven, provide thoughtful experiences and have a keen focus on the future.

The lesson?

Take note of what’s changing today,

And use it to create the marketing strategies of tomorrow.



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