We Are Merkle B2B: A Conversation With Matt Harrison

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We Are Merkle B2B: A Conversation With Matt Harrison


B2B marketing is undergoing a fundamental transformation. Today’s business buyers and influencers expect a consumer-like experience. They want it to be personal, relevant, convenient and more valuable than ever before, all delivered at the right time and on the platform and channel of their choice. Their expectations are non-negotiable and for most businesses, this is impossible to meet…. Until now!

On 1st September Merkle B2B was born; a consortium of world-class B2B agencies, purpose built to deliver the world’s first fully integrated B2B solution, and we are excited to be a part of it!

We wanted to enable our audience to learn more about this opportunity and what lies ahead for the B2B industry. Join Nick Hague, our Head of Growth, as he discusses the Merkle B2B journey with each of the Merkle B2B business leaders in this exclusive podcast series.

This week Nick is joined by our very own Matthew Harrison, CEO of B2B International. Matt joined B2B International in 2001 with a background in International Management and languages and very quickly started the transformation of B2B International into a global company, setting up offices in China, the US and Germany.

Now as CEO he has a wider team to help roll out the company’s global domination of the B2B insights sector. The company has evolved massively since its inception over 20 years ago and is now part of Merkle B2B; employing over 1k B2B experts across 47 different locations. If ever there was an interesting story about how to grow a company from a start-up to enterprise level, then this is the discussion to listen to.

Through this podcast, discover:

  • Matt’s initial journey to B2B International and what attracted him to the market research sector

  • Why it’s important to use a B2B specialist researcher for a B2B project

  • What has been the recipe for success for B2B International who have seen year-on-year growth since 1998

  • The biggest topics and trends in B2B research at the moment

  • Matt’s view on the best B2B companies in the world right now, and how they are differentiating themselves from their competitors

  • Where B2B International fits into the Merkle B2B offering, and what opportunities this brings to B2B organizations

Listen to the full podcast below.


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