Here at B2B International, we love to keep up with the very latest b2b marketing trends. So, we decided to conduct our very own research among b2b marketers from the UK, US and Germany. This month, our research has been used by Marketing Week for an article looking at social media usage among b2b brands. The article, entitled “B2B brands break social barriers”, aims to highlight the role social media plays in using thought leadership to boost brand awareness.
Why is using thought leadership to increase brand awareness now a priority for b2b brands? Why is social media the perfect tool for the job? Make sure to check out the full article on Marketing Week by following the link below.