Online Surveys

Web surveys first found their place in research by replacing the slower and more expensive methodology of self-completion postal surveys. Now, with technological advancements, online surveys have become the preferred data collection method for many customer satisfaction and staff satisfaction surveys, as well as product and service feedback and conference evaluations within many business-to-business markets.

There are many different reasons for conducting online surveys including cost savings, time savings and improved data accuracy levels through automatic routing.

Today, most e-surveys are completed following an e-mailed invitation. Therefore, if you are thinking about carrying out an e-survey you first need to check the following details:

• Do you have a quality list of respondents with accurate e-mail addresses?
• Does the target audience use computers and the Internet in their day-to-day working environment?
• Are you looking for answers to concise questions that lend themselves to being within a structured questionnaire format that can be completed in less than 15 minutes?

If you have answered yes to all the above then an online survey may be the right technique for collecting your data.

Moreover, we have access to a wide variety of b2b panelists, covering most countries throughout the world. These panellists are fully profiled for their professional activities and decision-making responsibilities, allowing high-quality, targeted responses to be obtained to surveys.