Home > Research Services > Research Methods

Research Methods

Qualitative or quantitative, traditional or cutting edge, we don't favour any particular research methods; instead, we always select those methodologies which will best meet your specific objectives and thus produce the most useful research findings.

Our market research methods

Business-to-business research puts equal importance on every data collection technique there is: face-to-face interviews, telephone interviews, focus groups, e-interviews (website / e-mail questionnaires) or desk research, and often an amalgamation of them. Through our deep knowledge base of skills and industry experience we will bring incomparable background and thought to any research project.

Moreover, we also understand that clients increasingly want more out of market research data. As such, we always look to use a wide range of statistical and analytical techniques to get the maximum insight from research.

Research Techniques Statistical Techniques Qualitative Research FAQ Interactive Research Tools Pricing and Value Research Techniques

 

Our industry expertise

The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.

Edinburgh Airport

Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools