Cluster Analysis

Used to describe and quantify customer segments, cluster analysis enables you to target customers according to their needs, instead of having one general marketing approach.

Contact Us >

To see how we can help manage and aid your cluster analysis

B2B Cluster Analysis

Cluster analysis is an exploratory tool designed to reveal natural groupings within a large group of observations, segmenting the survey sample - respondents or companies - into a small number of groups.

Respondents whose answers are very similar should fall into the same clusters while respondents with very different answers should be in a different cluster. Ideally, the cases in each group should have a very similar profile towards specific characteristics - for example attitudinal or behavioural questions - while the profiles of respondents belonging to different clusters should be very dissimilar.

Cluster analysis can suggest, based on complex input, groupings that would not otherwise be apparent, such as the needs of specific groupings or segments in the market.

Cluster Analysis

Sections on Statistical Techniques

Our Industry Expertise

Testimonials

The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.

Edinburgh Airport

The quality of the research delivered by B2B International is always first class, achieving better results than what we had previously received before.

Tata Steel