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Research Techniques

Good research meets your objectives and delivers clear, unambiguous results that lead to an effective course of action.

Market research techniques

At B2B International, our market research techniques are guided by the research objective, and thus we will build our methodological approach and the tools we use based on the objective. We are method neutral which means we use a mixture of qualitative and quantitative research techniques, be it face-to-face interviews, telephone interviews, focus groups, e-interviews or desk research, or, as is often the case, a mix of all of them.

Through our deep knowledge base, skills and industry experience, we bring second-to-none know-how to any project, applying the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

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Our industry expertise

We achieved considerable added value from the perspectives provided on both the findings and their implications which we wouldn't have if we had limited their access to understanding our business needs.

MasterCard

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.

Mars