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Research Techniques

Good research meets your objectives and delivers clear, unambiguous results that lead to an effective course of action.

Market research techniques

At B2B International, our market research techniques are guided by the research objective, and thus we will build our methodological approach and the tools we use based on the objective. We are method neutral which means we use a mixture of qualitative and quantitative research techniques, be it face-to-face interviews, telephone interviews, focus groups, e-interviews or desk research, or, as is often the case, a mix of all of them.

Through our deep knowledge base, skills and industry experience, we bring second-to-none know-how to any project, applying the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

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Our industry expertise

The information provided by the B2B research was both insightful and thought provoking and the staff involved were excellent.

Drake Lane Associates

The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

Henkel