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Research Techniques

Good research meets your objectives and delivers clear, unambiguous results that lead to an effective course of action.

Market research techniques

At B2B International, our market research techniques are guided by the research objective, and thus we will build our methodological approach and the tools we use based on the objective. We are method neutral which means we use a mixture of qualitative and quantitative research techniques, be it face-to-face interviews, telephone interviews, focus groups, e-interviews or desk research, or, as is often the case, a mix of all of them.

Through our deep knowledge base, skills and industry experience, we bring second-to-none know-how to any project, applying the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

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Testimonials

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé

The comprehensive nature of the survey, the results and the clarity of the final presentations were excellent and we would like to thank you and your team for the high quality work produced.

HSE (Health & Safety Executive)