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Research Techniques

Good research meets your objectives and delivers clear, unambiguous results that lead to an effective course of action.

Market research techniques

At B2B International, our market research techniques are guided by the research objective, and thus we will build our methodological approach and the tools we use based on the objective. We are method neutral which means we use a mixture of qualitative and quantitative research techniques, be it face-to-face interviews, telephone interviews, focus groups, e-interviews or desk research, or, as is often the case, a mix of all of them.

Through our deep knowledge base, skills and industry experience, we bring second-to-none know-how to any project, applying the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

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Our industry expertise

Generating highly relevant and actionable customer and market insights, the B2B International research models align well with our business needs and provide foundational support for our long-term strategic planning.

BEUMER

I was impressed by B2B International's outstanding abilty to execute on a compressed timeline as well as their abilty to analyze and communicate extensive data in a concise and meaningful way.

Tufts University