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Research Techniques

Good research meets your objectives and delivers clear, unambiguous results that lead to an effective course of action.

Market research techniques

At B2B International, our market research techniques are guided by the research objective, and thus we will build our methodological approach and the tools we use based on the objective. We are method neutral which means we use a mixture of qualitative and quantitative research techniques, be it face-to-face interviews, telephone interviews, focus groups, e-interviews or desk research, or, as is often the case, a mix of all of them.

Through our deep knowledge base, skills and industry experience, we bring second-to-none know-how to any project, applying the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

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Our industry expertise

We were reassured by B2B International's experience, and impressed by their proactive and flexible approach and their strong insights.

BJL

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group