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Sales

Increasing Sales In Challenging Times, part 1 of 3

The American Marketing Association’s flagship publication, Marketing News, recently ran an article entitled ‘Look Farther Afield, which described how research should answer certain questions for marketers hoping to expand into new markets.  This feature was contributed by B2B International’s very own Julia Cupman.  Julia’s full original article is

Realize The Full Potential Of Your Customers

Yesterday’s blog entry entitled Getting More From Your Existing Customers is clearly a hot topic at present.
The Chief Marketing Officer Council has just released its ‘Routes to Revenue’ study, in which three-quarters of senior marketers questioned believe they are not realizing the full revenue potential of their current customer base.
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