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Sales

Increasing Sales In Challenging Times, part 1 of 3

The American Marketing Association’s flagship publication, Marketing News, recently ran an article entitled ‘Look Farther Afield, which described how research should answer certain questions for marketers hoping to expand into new markets.  This feature was contributed by B2B International’s very own Julia Cupman.  Julia’s full original article is

Realize The Full Potential Of Your Customers

Yesterday’s blog entry entitled Getting More From Your Existing Customers is clearly a hot topic at present.
The Chief Marketing Officer Council has just released its ‘Routes to Revenue’ study, in which three-quarters of senior marketers questioned believe they are not realizing the full revenue potential of their current customer base.
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B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé

The comprehensive nature of the survey, the results and the clarity of the final presentations were excellent and we would like to thank you and your team for the high quality work produced.

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