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Questionnaire Design

If I think this, what do you think?

In this week’s Thursday Night Insight Paul Hague reflects on his thoughts on completing the UK census form.

I have been a market researcher all my life. 40 years in fact. I love the job. It fulfils my intellectual curiosity, it indulges my love of travel, and it satisfies my

The Bigger Picture

In this Thursday night insight Cristin Malone, helps fine art photographer Joy Malone, discover that market research is truly a work of art.
A few weeks ago I was pleasantly surprised when my older sister Joy asked me – her younger sister- for advice. Maybe it’s the fact I spent my undergraduate career

Worlds Apart But Not Much Different

In this weeks Thursday Night Insight, Simi Dhawan finds a stark difference in the Inuit daily routine when compared to her own, but also finds undertones of universal similarity.
I’m turning into my dad. Not quite the revelation that a twenty-something female should readily admit, but there it is. I accept this statement

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how a good questionnaire can be the first step in achieving satisfied – or, even better, delighted – customers.

As I sat at Heathrow Airport on Monday evening waiting for a connecting flight to Athens, I was confronted by a

Click Happy

David Ward this week uses his data processing expertise to show us how we can spot and weed out ‘rogue respondents’ to get the most reliable and valuable data from our online surveys.
The internet is a very useful tool in market research. We can reach a much wider and larger audience than

Questionnaire Design – Chapter 11

Today we’re publishing the eleventh (and final!) chapter from our eBook – Questionnaire Design, by Paul Hague.
This week’s closing segments looks at some "Examples Of Questions", which provide illustration of all the principles outlined in the rest of the eBook. These questions can also act as a useful template for constructing different

Questionnaire Design – Chapter 10

This Monday sees the publication of the tenth, and penultimate chapter of our latest eBook – Questionnaire Design, by Paul Hague.
This week’s installment deals with the topic of "Special Questionnaires", by which we mean those questionnaires that depart from the usual telephone- or face-to-face- administered, structured survey.
The first type of special

Questionnaire Design – Chapter 9

It’s a Monday, which must mean that it’s time for another chapter from our latest eBook Questionnaire Design.
This week’s eBook chapter (with accompanying Podcast, courtesy of the Market Research Podcast), looks at "Getting The Questionnaire Right", both in terms of adequately testing the survey through piloting, as well as investigating how

Questionnaire Design – Chapters 7 and 8

Like London buses, you wait an age for the next installment of Questionnaire Design by Paul Hague and then two chapters come along at once!
Chapter Seven discusses "Interviewer Instructions", ranging from maintaining contact details properly to ensuring questions are asked in the intended manner. For instance, certain open-ended questions may require a good

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