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Online Surveys

Increasingly Mobile

Emma Flood’s latest Business Surgery assesses the potential of ‘m-research’
As a regular visitor to the MRS’s news website, research-live.com, I was interested to read further about some of the prominent developments in technology, and how this is evolving aspects of market research, such as methods of data collection. One area which

Be Vocal—It’s Good Medicine For Everybody

During a week of laryngitis, Eve Lenkowsky reflects on how frustrating it is to lose your voice—and how market research can be a powerful cure for millions of people worldwide.
Wouldn’t you bet my luck that the week the weather turns beautiful and everybody is ready to go outside and shout, that I should

In The Press

 The March 2010 issue of Quirk’s Marketing Research Review featured an article contributed by B2B International’s very own Matthew Harrison. In ‘Open for business’, Matt outlines many of the advantages that online focus groups can bring to the world of B2B research.
 The article can be viewed on the Quirk’s website (registration required)

Seeing Red

This week, David Ward explains how a little extra thought could go a long way for some of our prospective clients.
I am colour blind. To be honest, I am so colour blind that my 6-year-old daughter takes great pleasure in telling me I’m getting my reds, greens and browns, my blues, purples,

Market Research: The Second Oldest Profession?

Paul Hague this week takes us on a trip down memory lane to discover the origins, history and development of the market research profession as we now know it.
A prostitute, a doctor and a market researcher were sitting around late one evening, and they got to discussing which was

To Keep Up, You Must Keep In Touch

In her latest Thursday Night Insight, Chrissie Douglas highlights the sheer pace and scale of economic change in the UK (the so called credit crunch), how this has completely changed our perceptions of things that we have always taken for granted (i.e. that our money is safe in the bank!),

The Growth of Online Market Research

A recent article featured in BtoB magazine – Online market research takes off
– suggests that internet surveys combined with more traditional research methods are becoming the norm.
The article estimates that 43% of all survey research carried out last year was conducted online.  Whilst quantitative consumer research has been

The Cloud With The Silver Lining

In his latest Thursday Night Insight, Oliver Truman looks in detail at a creeping trend in our personal and business lives that is starting to have a profound impact on the way we interact with technology.
Every now and then an innovation comes along that makes you sit up

Understanding Value Is Key

In this week’s Thursday Night Insight, Nick Hague assesses how valuable social networking really is today.
In the last week I have been bitten by a vampire, had a sheep thrown at me and been poked by numerous people I don’t even know!
No, I am not talking about the

B2B Deliver Client Value Through Software Investment

Specialist business-to-business Market Research agency B2B International has become the first organization to select the new Confirmit Horizons platform, which will support all of its Web and telephone interviewing activities.
Launched on January 31st this year, Confirmit Horizons is the first fully on-demand, multi-mode platform for Market Research, Customer

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B2B International did a perfect job with this assignment. My sincere thanks to you for your professionalism, your patience, and for your tremendously valued consultation.

International Paper

The final report was one of the best synthesized and easy to understand pieces of complex information I have seen in a long time.

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