As 2014 comes to an end, it’s time to look ahead and start planning for 2015. Among the biggest tasks for marketers at this time of year is finalising next year’s marketing strategy. Successful marketing is all in the planning, and a well-developed strategy forms a major part of this planning process. Of course, you need the ability to be flexible and reactive, but you must also start with a clear vision of where you are going. This is where a marketing strategy comes in.
If you are yet to finalise your strategy, or need a bit of inspiration to get you started, we have recently published a white paper on developing marketing strategies. In this paper, we present an easy-to-follow five-step process to developing an effective marketing strategy. The process follows a checklist of questions that act as a marketing audit, and will help you to gather every bit of information needed to develop your strategy.
To make sure you’re ready for 2015, check out our five-step process to developing an effective marketing strategy by clicking the link below.