Value Proposition Consultancy
Constructing a value proposition is at the very heart of marketing. At its simplest, it refers to giving the customer what they want at a price that makes it profitable for us, the provider.
In most cases, value proposition development occurs after some kind of segmentation, with a separate value proposition developed for each segment. Increasingly, companies base their propositions around sophisticated needs-based segmentations, but they can equally be based around simpler firmographic or behavioural models.
How To Develop A Customer Value Proposition / Elevator Pitch
B2B International specialises in working with our clients to turn segmentation data, needs data and other data into defensible value propositions that your marketing and sales teams can take to market. While we are keen advocates of survey-based segmentations, we are equally adept at using your internal data and knowledge.
By working with your team in workshop format on data internal and external to your business, we move forward towards developing propositions that cover all of the 4Ps of marketing: product, price, place and promotion. This is achieved by understanding questions such as:
If you are seeking to challenge or develop the offering that your customers receive, contact our Value Proposition Consultancy Team.