Advertising Testing Research

How much of advertising spend is wasted money?

This is a very difficult question to answer, as measuring the effectiveness of any advertising or direct mail campaign is not scientific and therefore hard to quantify. Whilst we know that it is difficult to measure the effectiveness of an ad campaign, we also know that very few people even attempt advertising effectiveness research.

How Advertising Testing Research Can Help

Advertising testing can help a company to not only develop a campaign itself, but to also measure the awareness of a campaign and to track its effectiveness over time.

Successful advertising effectiveness research and marketing can help companies make a difference in their business and sell more products or services. Advertising costs are an expensive component of the marketing mix, and so pre-testing is often required to gather market opinion and avoid costly mistakes.

Our Experience In Advertising Effectiveness Research

B2B International has carried out numerous market research projects involving advertising development, effectiveness and tracking campaigns for both above the line and below the line advertising to understand what makes a successful campaign and indeed, why a campaign wasn't successful.

For more information on how B2B International can help you with advertising effectiveness research, contact our advertising testing research team.