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Our Case Studies

When commissioning market research or seeking a new research provider, we understand that you require reassurance that we have relevant experience and proven results. Out of respect for client confidentiality, we are rarely able to provide ‘full’ case studies, but we really do want to give you a feel for the work we do and the difference we make to our clients’ businesses.

A small selection of our client case studies are shown below. Many more can be found as you navigate around our website. Equally, if you would prefer to pick up the phone and chat to us, we’d love the opportunity to tell you more about the work we have done in your areas of interest.

 

Realigning a brand portfolio

Research categories: Brand Research | International Market Research | Brand Strategy Research

Business Challenge: A client had more than 2,000 different brands, most of them old, atrophied and no longer in use. They needed advice on how best to streamline their suite of brands.

Find out how we helped streamline 2,000 brands to just 8 brand families

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Improving the customer experience

Research categories: Customer Satisfaction Research | Customer Experience Management | Energy Market Research | International Market Research

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Business Challenge: A client was growing rapidly, causing significant challenges in terms of building its customer service teams and therefore delivering the optimal customer experience.

Find out how our customer journey mapping improved their customer service culture and brought about measureable, accelerated growth

Catalysts for change

Research categories: Chemical Market Research | B2B Market Segmentation | International Market Research

Business Challenge: A client commissioned us to carry out a segmentation study to better understand and meet the needs of its customers.

Find out how we enabled the client to build up a customer-focused sales force that asked questions about needs and how they could be satisfied

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Cyber security

Research categories: IT Market Research | International Market Research

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Business Challenge: A client asked to assist them with understanding the online security threats faced by companies across the world.

Find out how our findings helped to substantially improve the client's presence and authority on B2B information security issues

Cashback rewards scheme

Research categories: Media Market Research | Product Development Research | Market Entry Research | In-Depth Interview

Business Challenge: A client asked us to help them develop and bring to market a novel cashback rewards scheme.

Find out how the initiative helped to drive much-improved traffic levels to the shopping and comparison portal, and generate revenue

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Bringing new propositions to the SME market

Research categories: Telecoms Market Research | Online Focus Groups | CATI Research | Conjoint Analysis

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Business Challenge: A client wanted to validate the opportunity for bringing a series of new propositions to the SME market.

Find out how we enabled our client to successfully launch a series of new business productivity and connectivity offers

Getting the right fit

Research categories: Manufacturing Market Research | Product Development Research | Market Entry Research | Focus Groups

Business Challenge: A client wanted to enter a highly competitive market with a new product offering.

Find out how we enabled the client to launch the product with resounding success and become a market leader

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Thirst for market share

Research categories: Food Market Research | Market Opportunity Research | Customer Satisfaction Research

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Business Challenge: A client needed to find out how it was perceived and how it could both defend and increase its market share.

Find out how their customer service has improved customer satisfaction levels, improved market share and improved profitability

Our Industry Expertise

Testimonials

The comprehensive nature of the survey, the results and the clarity of the final presentations were excellent and we would like to thank you and your team for the high quality work produced.

HSE (Health & Safety Executive)

We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

Air Products