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Product Development

A Stage-Gate Process to Product Development

New product development is vital if businesses want to stay ahead of the competition. For this reason, it’s important to get the product development process right. Typically, there are three parts to any product development research – listening, learning and launching.
In a recent article published on our US site, Julia Cupman and Paul Hague

Using Prediction Markets in Concept Testing

Developing new products is vital for any organisation wanting to stay competitive in the market. Keeping your product portfolio fresh will help to maintain and even increase revenues and market share. However, there is a high risk associated with the development of completely new products, and this is where market research and concept testing can

Extreme Users May Be The Key To Product Development

An article in the Financial Times on 7 January 2014 caught our eye. It talked about how product designers get ideas from speaking to extreme users. New ideas don’t necessarily come from normal customers because these people are probably quite satisfied with their products – otherwise they wouldn’t be regular buyers. Look to the people

Design That Sticks

Case Study: Packaging Research
Loctite was acquired by the German Fortune 500 company Henkel in 1997 and is today one of the corporation’s largest global brands. It is the only consumer brand also serving professional markets that offers a full range of high performance adhesive and sealing solutions.

A Rolling Stone Gathers No Loss

In this week’s Business Surgery, Conor Wilcock discusses the merits of ringing in the changes
As far as months go, March was pretty tumultuous. I recently upped the proverbial sticks, threw caution to the proverbial wind, and flew across the (not so) proverbial Atlantic Ocean to begin anew a life in the United

The Bigger Picture

In this week’s Business Surgery, Cristin Malone comments on the importance of listening to the market.
How does a company that had a 90% share of the photographic film market in 1976, begin to have financial troubles just a few years later and eventually file for bankruptcy in 2012? I am referring to

Who wants a better mousetrap?

In this Thursday night insight Paul Hague looks at the phenomenon of The Girl With The Dragon Tattoo and argues that “product” isn’t everything.
Have you read The Girl With The Dragon Tattoo? It’s a great story, there’s no doubt about it, but the story of how the book became

The Fruits of Apple’s Success

In this week’s Thursday Night Insight, Julia Cupman takes a brief look at Apple in an attempt to understand how the brand has become so successful.
The iPhone 4 is currently one of the newest and hottest gizmos around, and so in demand that, here in the suburbs of New York, incredibly no Apple

The Modern Suggestion Box

We read recently on research-live.com that auto maker Ford Motor Company has boasted of going “beyond traditional market research” with the launch of a website where members of the public can share ideas about the types of features they would like to see in future car models.
This initiative – to be found

A Recessionary Review of Market Research in the USA

 As first published in the latest issue of BIG Times, the Business Intelligence Group’s regular newsletter, B2B International’s Caroline Harrison, currently based in our New York office, examines the market research industry in America over the course of the recession:
Hot on the heels of the successful opening of its Beijing office in 2006,

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