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Product Development

How the Value Equivalence Line Can Help Strategic Decision-Making

Where does your brand sit on the Value Equivalence Line (VEL)? Unsure?

The Importance of Intuition and Judgement in New Product Research

People’s tastes and opinions can change over time which, especially when developing

8 Ways to Generate New Product Ideas

 
New product ideas can arise naturally, or they can be forcefully generated. In

A Stage-Gate Process to Product Development

New product development is vital if businesses want to stay ahead of the competition. For

Using Prediction Markets in Concept Testing

Developing new products is vital for any organisation wanting to stay competitive in the market.

Extreme Users May Be The Key To Product Development

An article in the Financial Times on 7 January 2014 caught our eye. It talked

Design That Sticks

Case Study: Packaging Research
Loctite was acquired by the German

A Rolling Stone Gathers No Loss

In this week’s Business Surgery, Conor Wilcock discusses the merits of ringing in

The Bigger Picture

In this week’s Business Surgery, Cristin Malone comments on the importance of listening

Who wants a better mousetrap?

In this Thursday night insight Paul Hague looks at the phenomenon of The

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