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Product Development

The Importance of Intuition and Judgement in New Product Research

People’s tastes and opinions can change over time which, especially when developing

8 Ways to Generate New Product Ideas

 
New product ideas can arise naturally, or they can be forcefully generated. In

A Stage-Gate Process to Product Development

New product development is vital if businesses want to stay ahead of the competition. For

Using Prediction Markets in Concept Testing

Developing new products is vital for any organisation wanting to stay competitive in the market.

Extreme Users May Be The Key To Product Development

An article in the Financial Times on 7 January 2014 caught our eye. It talked

Design That Sticks

Case Study: Packaging Research
Loctite was acquired by the German

A Rolling Stone Gathers No Loss

In this week’s Business Surgery, Conor Wilcock discusses the merits of ringing in

The Bigger Picture

In this week’s Business Surgery, Cristin Malone comments on the importance of listening

Who wants a better mousetrap?

In this Thursday night insight Paul Hague looks at the phenomenon of The

The Fruits of Apple’s Success

In this week’s Thursday Night Insight, Julia Cupman takes a brief look at Apple

Our industry expertise

I can honestly say that I thought the quality of the research and the scope of the final presentation was excellent and much better than any other study we have commissioned.

Packaging Automation

Excellent customer service, highly proficient technically, a great understanding of the subject matter, and superb presentation skills which brought a quite complex subject matter to life.

Trinity Mirror