At B2B International, we offer a complete solution for new product research, designed to help you reap the rewards of successful innovation while minimising the cost of mistakes.
Building on our unique expertise in b2b markets, we provide the insight you need throughout the entire development cycle – from idea generation through to concept testing, opportunity assessment, prototype testing and post-launch evaluation.
Successful innovation in the global b2b marketplace
With unrivalled experience across tens of b2b markets, we know what’s needed to develop winning product strategies and how research can help give your new products a competitive edge. Our worldwide capability means we have the cultural knowledge and geographic footprint to work across international borders. And through our deep understanding of customer needs, we can help you see beyond traditional silos and product boundaries.
Generating ideas. Evaluating opportunities
What’s your next big idea? Our ideation programme enables you to systematically generate and explore new ideas. Through structured workshops, you can work through the process of innovation, co-create with a range of stakeholders (including customers) and evaluate the opportunities. Other methods include diary and ethnographic studies, mobile qual studies, focus groups, and online communities.
Researching the potential
We provide a complete range of advanced research tools to fully assess and prioritise concepts and to evaluate prototype performance. Techniques include statistics and modelling such as regression analysis to identify relationships between features / benefits and purchase intent, our databank of norms for benchmarking performance, and our expertise in helping our clients develop success criteria.
Maximising your product development ROI
The most receptive segments, the most compelling product attributes, the strongest messaging, the optimum pricing strategy, the most appropriate channels: Through a range of research tools, specially adapted for b2b markets, we provide all the information you need to maximise the product development return on investment.
Building on success
The product development process is an ongoing cycle. The successful business is managing innovation and improvement across a portfolio of products, on a continual basis. We provide consultancy and practical support to ease the transition from product research to successful launch, and can help ensure that knowledge and expertise are shared across the business.