The effectiveness of any advertising or direct mail campaign can be hard to quantify. In fact, very few people even attempt advertising effectiveness research.
With Ad Testing Market Research, however, you can stop wasting advertising spend. You can develop a campaign, measure the awareness of the campaign and track its effectiveness over time. Successful advertising effectiveness research can help you to sell more products or services.
As advertising costs are an expensive component of the marketing mix, advertising testing can help you to avoid costly mistakes.
B2B International has carried out numerous advertising effectiveness research projects.
Our advertising campaign research experience spans advertising development, effectiveness and tracking campaigns, both above the line and below the line.
We have a proven track record in conducting B2B advertising market research that helps clients understand the factors behind successful campaigns, as well as the reasons why a campaign wasn’t successful.
To read some of our white papers on advertising research, follow the links below: