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Oliver Truman

Branding Research: The Big B2B Differentiator

In b2b markets, where the products offered by different companies are often very similar, a

Why Customer Segmentation Is So Important

In b2b markets, segmenting your customers can be invaluable. Many of our clients can attest

What Sandwiches Tell Us About Marketing

This week, Oliver Truman looks at a purchase decision many of us take

Bringing Data Into Vision

In this week’s Thursday Night Insight, Oliver Truman tells us how a night

Unless I’m Very Much Mistaken

This week, Oliver Truman looks at some of the honestly-held misunderstandings we make

World Cup Advertising: Louder and Longer, But Will It Last?

For this week’s Thursday Night Insight, Oliver Truman kicks off with B2B’s first

Always Different, Always the Same

In this week’s Thursday Night Insight, Oliver Truman ponders whether being unique and innovative

Different Strokes for Different Folks

In her first Thursday Night Insight of 2010, Caroline Harrison takes the opportunity

Not Howay’ To Do It

Oliver Truman this week takes a brief look into the topic of sports

Here’s to the temporary solution…

For his two cents’ worth in this week’s Thursday Night Insight, Oliver Truman

Our industry expertise

The clarity of the presentations is excellent and the data mining available to the team through the IMPSAT tool is highly rated.

Heathrow Airport Holdings Limited

I am always very impressed with the quality and depth of the information delivered. My experience with B2B International on the numerous projects carried out has always been very positive and I expect the relationship to continue to grow in the future. Thanks again for the good work.

Met Office