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Needs

The 3 Levels of Customer Segmentation (And Why They Matter)

 
It is often said that segmentation is at the heart of marketing, and

The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of

 
Segmentation is at the heart of marketing. To satisfy the needs of all

Researching Researchers!

Earlier this year, B2B International carried out a survey with 103 professionals across the

Are You Really Being Successful At The Moment?

Marc Brokenbrow’s latest Business Surgery takes a look the possible reasons behind the

The danger of over-delivering

Taking us on a tour of his opulent Beijing hotel, Matthew Harrison this

Understanding the Impact and Effect

In her latest Thursday Night Insight, Carol-Ann Morgan points out that our best intentions

What Can Marketers Learn From English Seduction Techniques?

This week Director Matthew Harrison draws the key marketing lessons from his (now dormant)

Chicken Biryani and B2B Marketing

Paul Hague this week reflects on how an understanding of the decision making process

Buying Into Love

With many of us celebrating Valentine’s Day over the weekend, Simi Dhawan explains

(Fish) Food For Thought: Segmentation Fun at Your Local Pet Store

Eve Lenkowsky’s first Thursday Night Insight shows us why careful segmentation of our

Our industry expertise

We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

Air Products

The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.

Edinburgh Airport