Home > Archive by category "Food"

Food

A Successful Rebrand

In A Mysterious Case of Rebranding back in April 2009, Caroline Harrison used her Thursday Night Insight slot to comment on the somewhat unusual case of Sainsbury’s, a leading British supermarket, making the decision to rebrand the fish ‘pollack’ (allegedly too embarrassing for shoppers to ask for) to ‘colin’

Less Is Definitely Not More

In the latest Marketing magazine e-newsletter, bringing us up to date with the top marketing stories from the U.K. and around the world, two stories caught the eye.  They focused on two very different industries – food & drink and airlines respectively – but shared a common theme.
In

Food For Thought

It was with interest that we recently read a case study about a small, local, new business doing well in these difficult times.
Based just down the road from our own office in White Plains, New York, and launched little more than a year ago, Carrillo’s Fire-Roasted

How To Get Customers To Spend More

An interesting article appeared recently on AdAge.com.  Apparently the major U.S. pizza chains now do around 20% to 30% of their business online, but are keen to make that figure climb a lot higher.
While this story clearly relates to consumer markets and may not have any obvious relevance to

A Mysterious Case of Rebranding

In this week’s Thursday Night Insight, Caroline Harrison reflects on an amusing case of rebranding and ponders what the outcome may be.
In what surely must be one of the strangest cases of rebranding known to man, UK supermarket Sainsbury’s announced earlier this month that it is changing the name of its

Our Industry Expertise

Testimonials

I am always very impressed with the quality and depth of the information delivered. My experience with B2B International on the numerous projects carried out has always been very positive and I expect the relationship to continue to grow in the future. Thanks again for the good work.

Met Office

B2B International showed diligence, professionalism, resilience and adaptiveness. As a result they delivered highly valuable insights that are influencing how we will be taking this new service to the market.

Vodafone