In A Mysterious Case of Rebranding back in April 2009, Caroline Harrison used her Thursday Night Insight slot to comment on the somewhat unusual case of Sainsbury’s, a leading British supermarket, making the decision to rebrand the fish ‘pollack’ (allegedly too embarrassing for shoppers to ask for) to ‘colin’
In the latest Marketing magazine e-newsletter, bringing us up to date with the top marketing stories from the U.K. and around the world, two stories caught the eye. They focused on two very different industries – food & drink and airlines respectively – but shared a common theme.
It was with interest that we recently read a case study about a small, local, new business doing well in these difficult times.
Based just down the road from our own office in White Plains, New York, and launched little more than a year ago, Carrillo’s Fire-Roasted
An interesting article appeared recently on AdAge.com. Apparently the major U.S. pizza chains now do around 20% to 30% of their business online, but are keen to make that figure climb a lot higher.
While this story clearly relates to consumer markets and may not have any obvious relevance to
In this week’s Thursday Night Insight, Caroline Harrison reflects on an amusing case of rebranding and ponders what the outcome may be.
In what surely must be one of the strangest cases of rebranding known to man, UK supermarket Sainsbury’s announced earlier this month that it is changing the name of its