How To Do Market Research

A Problem Defined is a Problem Half Solved

How do market research ideas arise and how should you approach a market research project? Here we outline the key stages to go through when scoping a market research project. ...

Written by Paul Hague, Nick Hague and Carol-Ann Morgan
How To Do Market Research

The Impact of Behavioural Economics on Market Research

Market researchers are dogged by nagging doubts. Can we believe what people tell us in response to questions about their behaviour? In other words, to what extent is what people say, what they actually mean and what drives their behaviour? ...

Written by Paul Hague