In this ‘Superpowers’ webinar series, experts from B2B International and Merkle B2B will conduct deep dives into the needs and expectations of B2B buyers across four key industries: Technology, Professional Services, Manufacturing, and Finance. Each webinar will look at the customer journey and uncover ways for marketers to add business and personal value to their customers’ experiences.
This webinar, focused on the manufacturing sector, will analyze buyers’ interactions with brands across commodity products, specialized and precision-engineered components, and machinery.
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