The telecommunications industry has undergone massive change over the past few years with the convergence of voice and data, allied with the development of new IT and telecommunication solutions.
Even with market slow-down, the telecoms industry is continuing to commission studies to manage risk by targeting investments. With research capabilities covering fixed and mobile communications, B2B International has conducted needs assessment research and new product development research in the following areas:
Our Research Is Tailored
Nothing we provide is off-the-shelf. Every project is developed from scratch according to your unique requirements.
We’ll give an honest and inpartial evaluation of your research problem or challenge, your market position and the opportunities for your brand.
We Help You Implement Tactical And Strategic Change
Our team of experts will help get the most out of the research by working with you to implement the recommended tactical and strategic changes.
Our client, a leading global player in telecoms markets, wanted to validate the opportunity for bringing a series of new propositions to the SME market. These concepts were based around the incorporation of cloud-based office productivity solutions with conventional mobile, fixed line and data packages. They wished to explore opportunities for these new offers across 5 European geographies.
The project was conducted in two stages: First, an initial validation of the concept was tested qualitatively through a series of online focus groups, face-to-face focus groups and telephone depth interviews. The second stage was more specifically focussed on defining the precise form that the offer was to take in terms of optimal product bundling and setting appropriate pricing. A choice based conjoint (CBC) research methodology was used to model and simulate different market scenarios to aid go-to-market planning.
Our client successfully launched a series of new business productivity and connectivity offers based directly on research findings.