Win loss research helps you improve your sales performance by understanding what really works in the sales process and what areas need to be improved. From this you can improve your conversion rate, improve the value of each sale and more systematically identify opportunities with a higher chance of conversion.
Win loss research is an area where ROI can be realized swiftly and tangibly. In many businesses, even an increase of 1-5% in conversion rates can have an appreciable impact on the bottom line.